The Science of
Understanding.
Bridging the gap between raw data and human behavior. We cultivate the next generation of analytical luminaries at the University of Minnesota Duluth.
Student Experiences
Hear directly from our cohort. Real students, real data, real stories.
Mission & Vision
"Data is the language. Insight is the story. Action is the goal."
Our Mission
To develop students to transform consumer data related to buying behaviors into insights and actionable recommendations for organizations. We empower our students to confidently present their insights as solutions to complex business problems.
Our Vision
To help organizations make better strategic decisions based on data rather than opinion, while deeply studying why and how consumers interact with the marketplace, products, and services.
Our Cohort Approach
As decision-making becomes more data-driven, the Consumer Insights & Analytics major sets a new standard with a highly selective application process and dedicated cohort approach. Each cohort completes specialized courses together, building strong professional relationships.
We partner directly with leading corporations on active, real-world industry projects. Our sponsors have included powerhouses like Hormel, Target, maurices, and Schwan’s Food Company. Students have 24/7 access to our state-of-the-art analytics lab, utilizing tools like Excel, PowerBI, Tableau, SQL, SAS, R, and Python.
From acceptance to graduation, dedicated directors act as mentors, ensuring students are perfectly positioned for internships that often turn into full-time roles before their senior year even concludes.
Community & Leadership
Steve Sharkey
Director, Consumer Insight & Analytics
Network & Mentorship Commitment
Exclusive
Cohort Acceptance
100%
Placement Rate
Top Tier
Starting Salaries
24/7
Analytics Lab Access