Where Data
Meets Desire
Master the science of consumer behavior. Our academic programs bridge the gap between complex data sets and human psychology to drive modern business strategy.
100%
Career Placement Rate
Academic Programs
B.A. in Consumer Insight & Analytics
Our flagship undergraduate program focusing on data-driven marketing, consumer psychology, and predictive modeling.
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120 Credit Hours
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Integrated Lab Research
M.S. Applied Analytics
Advanced quantitative methods for professionals seeking leadership roles in market intelligence.
Format
Hybrid / Online
Duration
18 Months
Meets Desire
Master the science of consumer behavior. Our academic programs bridge the gap between complex data sets and human psychology to drive modern business strategy.
Academic Programs
B.A. in Consumer Insight & Analytics
Our flagship undergraduate program focusing on data-driven marketing, consumer psychology, and predictive modeling.
- check_circle 120 Credit Hours
- check_circle Integrated Lab Research
M.S. Applied Analytics
Advanced quantitative methods for professionals seeking leadership roles in market intelligence.
Hybrid / Online
18 Months
Major Sample Plan
This sample plan shows you one of several possible ways to complete this 120-credit degree. Work with your academic advisor to ensure you are on track.
Year 1 (29 Credits)
Fall Semester
- UST 1000 - Learning in Community (1 cr)
- WRIT 1120 - College Writing (3 cr)
- COMM 1112 - Public Speaking (3 cr)
- LE - Race, Power, and Justice (3 cr)
- MATH 1160 - Finite Math & Intro Calculus (4 cr)
Spring Semester
- ECON 1022 - Principles of Econ: Macro (3 cr)
- PSY 1003 - General Psychology (4 cr)
- LSBE 2000 - Interpersonal & Teamwork Skills (1 cr)
- LE - Fine Arts, Humanities, or Nat Sci (3 cr)
- LE - Natural Sciences w/ Lab (4 cr)
Year 2 (31 Credits)
Fall Semester
- ACCT 2001 - Principles of Financial Accounting (3 cr)
- ECON 1023 - Principles of Econ: Micro (3 cr)
- BLAW 2001 - The Legal Environment (3 cr)
- LE - Global Perspectives (3 cr)
- LE - Fine Arts (3 cr)
Spring Semester
- ACCT 2002 - Principles of Managerial Accounting (3 cr)
- ECON 2030 - Applied Statistics for Business (3 cr)
- MIS 2201 - Info Technology in Business (3 cr)
- LE - Cultural Diversity in the US (3 cr)
- Elective (4 cr)
Year 3 (31 Credits)
Fall Semester
- MKTG 3701 - Principles of Marketing (3 cr)
- BA 4410 - Data Visualization (3 cr)
- BCOM 3141 - Business Communications (3 cr)
- CIA 3760 - Intro to Consumer Insights (3 cr)
- Elective - Upper Division (3 cr)
Spring Semester
- MGTS 3301 - Production & Operations (3 cr)
- MGTS 3801 - Human Resource Management (3 cr)
- FIN 3601 - Corporate Finance (3 cr)
- MIS 3220 - Database Management (3 cr)
- CIA 4761 - Fundamental Analytic Techniques (3 cr)
- LSBE 3000 - Career Development (1 cr)
Year 4 (29 Credits)
Fall Semester
- CIA 4797 - Consumer Analytics Internship (3 cr, Summer)
- MGTS 3401 - Organizational Behavior (3 cr)
- CIA 4762 - Advanced Consumer Analytics (3 cr)
- Elective - International (3 cr)
- Elective - Upper Division (3 cr)
Spring Semester
- MGTS 4481 - Strategic Management (3 cr)
- MKTG 4731 - Consumer Behavior (3 cr)
- ECON 3xxx-4xxx - Elective (3 cr)
- Elective - Upper Division (3 cr)
- Elective - Upper Division (2 cr)
Beyond the Classroom
Practical experience is built into our DNA. From our state-of-the-art Analytics Lab to Fortune 500 partnerships.
The Analytics Lab
24/7 access to exclusive software and industry-standard data sets.
Internship Pipeline
Guaranteed internship placement support with partners like Target, Best Buy, and Schwan's Food Company.
Analytics Competition Team
Compete in national case study challenges using actual datasets from industry giants.
Career
Pathways
Our graduates don't just find jobs; they lead industries. The intersection of analytics and consumer psychology is the fastest-growing sector in business.
Market Research Analyst
Mean Salary: $73,000
Customer Experience (CX) Manager
Mean Salary: $92,000
Consumer Data Scientist
Mean Salary: $115,000
Digital Strategy Lead
Mean Salary: $88,000