Department of Marketing

Consumer
Insight &
Analytics

Thanks for checking out our website! Please feel free to look around! Check out the admin panel by pressing Sign In on the staff log in page. Much of the website is customizable through the content management page!

100%

Placement Rate
UMD Graduate Follow-Up Report 2021-2022

#1

Among the highest starting salaries for LSBE grads

public

Premier Accreditation & Globally Recognized Degree

Latest News & Events.

CIA Program Advantages

Our program is designed to give you a competitive edge through exclusive resources and industry connections.

Cohort Approach

Complete specialized courses together, participate in off-site analytics competitions, and deliver analysis results to industry partners.

computer

24/7 Analytics Lab

Exclusive access to a lab with specialized software (Excel, PowerBI, Tableau, SQL, SAS, R, Python) and industry-standard data sets.

Corporate Partnerships

Real-world industry projects with sponsors like Hormel, Target, maurices, and Schwan's.

UMD CIA Club

Guest speakers and participation in undergraduate competitions like MUDAC.

Dedicated Mentorship

A Program Director acts as your coach, and an active Advisory Board provides networking.

100%

Placement Rate According to UMD Follow-Up Report

Experiential
Learning

01

Live Client Projects

Consult for regional and national brands, delivering real-world insights that impact their bottom line.

02

Premier Internships

Secure internships that often lead to full-time roles at companies like Target, Best Buy, 3M, Schwan's, and Polaris.

03

Analytics Competitions

Test your skills in undergraduate analytic competitions like the Midwest Undergraduate Data Analytics Competition (MUDAC).

Ready to translate data into impact?

Join a program where your analytical skills meet human-centric strategy. Applications are now open for the upcoming semester.